Protein is necessary to build and sustain muscles. This includes skeletal muscles, the muscles that allow your heart to beat and the muscles that open up your airways to breathe
Grocery shelves today are filled with protein-enriched cereal, pasta, chips, pretzels, coffee, bread and even protein-fortified Pop-Tarts.
When a breakfast pastry known mainly for sweetness and convenience is marketed as a protein source, it is clear that food companies are capitalizing on consumers' growing interest in protein.
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