Sex wonder pill Priligy released for sale in the UK

THE first pill to prevent premature ejaculation launches in the U.K. tomorrow.

The Sun reported the drug, taken one to three hours before sex, is shown to make men last three times as long.

It works by altering levels of a chemical in the brain called serotonin, which helps a man to have more control over his moment of climax.

But it is costly - at $126 for a pack of three Priligy 30mg tablets.

Premature ejaculation affects 30 percent of British men, but half of sufferers wrongly believe they can't be helped.

Local anesthetic sprays and creams are on the market to help delay the moment and other methods to control the problem include stop-start and squeeze techniques, condom use to reduce sensitivity and counseling. However, all have been shown to have only limited success.

Priligy, which is available for men aged 18 to 64, is already on sale in some European countries.

It will be sold exclusively online, for private prescriptions only, and should not be taken in conjunction with alcohol.