Cheerios just faced a humiliating public relations failure thanks to the undiscriminating nature of free speech through social media.
Just a few days ago, Cheerios (General Mills) released an app on Facebook asking 'fans' to gratefully show what Cheerios means to them. Users could write their own sentiments by placing Cheerios' iconic black font over a yellow template, complete with little cheerios for periods and dots.
The app was yanked after only one day when their Facebook page (and photo album associated with the app) was flooded with a torrent of anti-GMO messages from angry consumers.
You could literally spend all day looking at 'Recent Posts by Others' on Cheerios' Facebook page - they are nearly all complaints about GMOs and declarations of boycotts.